“PCG executed a memorable conference for 100 Black Men of America. I was honored to moderate a ‘Barbershop Style’ forum that encouraged meaningful dialogue and shared gems towards the next generation of Black men.”
THE CLIENT
100 Black Men of America, Inc. is the nation’s top mentoring platform for African-American youth that delivers education and empowerment through programmatic initiatives. Its mission is to improve the quality of life of all African-Americans by providing them with the tools for self-sufficiency, cultivated civic and business leadership.
THE CLIENT
100 Black Men of America, Inc. is the nation’s top mentoring platform for African-American youth that delivers education and empowerment through programmatic initiatives. Its mission is to improve the quality of life of all African-Americans by providing them with the tools for self-sufficiency, cultivated civic and business leadership.
THE EVENT
The 33rd annual conference was held in Las Vegas and brought together more than 1,200 attendees, over 20 global partners & sponsors and influential names in the African American communities including Common, a grammy award winning artist author, actor and activist and (then-presidential hopeful senator) Kamala Harris, over four days full of workshops, forums, scholarship competitions, plenary breakfast and luncheon sessions.
THE EVENT
The 33rd annual conference was held in Las Vegas and brought together more than 1,200 attendees, over 20 global partners & sponsors and influential names in the African American communities including Common, a grammy award winning artist author, actor and activist and (then-presidential hopeful senator) Kamala Harris, over four days full of workshops, forums, scholarship competitions, plenary breakfast and luncheon sessions.
THE GOAL
The event’s objective was to learn and collaborate on the latest trends, findings, research, and innovations in leadership, mentoring, education, health, and economic empowerment.
THE GOAL
The event’s objective was to learn and collaborate on the latest trends, findings, research, and innovations in leadership, mentoring, education, health, and economic empowerment.
THE ROLE OF PCG
PCG was tasked to develop an integrated, 360 degree, a start-to-finish strategy that would fit in with the organization’s model and vision in order to bring to life this high-exposure event of the year.
THE ROLE OF PCG
PCG was tasked to develop an integrated, 360 degree, a start-to-finish strategy that would fit in with the organization’s model and vision in order to bring to life this high-exposure event of the year.
SO IT BEGINS
SO IT BEGINS
STRATEGY DEVELOPMENT
PCG started off with mapping out event speakers, entertainment, influencers, programs and workshops to build a holistic strategy that utilizes the social networks of 100 BMOA and its partners.
STRATEGY DEVELOPMENT
PCG started off with mapping out event speakers, entertainment, influencers, programs and workshops to build a holistic strategy that utilizes the social networks of 100 BMOA and its partners.
CHANNEL IDENTIFICATION
PCG identified relevant social media channels, leveraged content creators and established a series of guidelines to collect & curate materials, including live interviews and various ways to capture attention on the day of the event.
CHANNEL IDENTIFICATION
PCG identified relevant social media channels, leveraged content creators and established a series of guidelines to collect & curate materials, including live interviews and various ways to capture attention on the day of the event.
VISUAL DESIGNS
The PCG team established branded elements, social media graphics, developed style kits and marketing guides to create an interactive & immersive event universe, both online and offline.
VISUAL DESIGNS
The PCG team established branded elements, social media graphics, developed style kits and marketing guides to create an interactive & immersive event universe, both online and offline.
FASHION DIRECTION
PCG amplified the use of fashion as an extension of the event identity and brand presence to ensure visual cohesiveness and consistency among PCG’s talents.
FASHION DIRECTION
PCG amplified the use of fashion as an extension of the event identity and brand presence to ensure visual cohesiveness and consistency among PCG’s talents.
POSTURE
PRESENCE
POSITION
POSTURE
PRESENCE
POSITION
THE BIG DAY
THE BIG DAY
PROMOTERS &
SOCIAL REPORTERS
PCG assigned event promoters and social reporters using PCG’s innovative platform Socialyze, to ensure full-service coverage of the event on both social media and on-site. This includes videography, photography, content developments and team execution.
PROMOTERS &
SOCIAL REPORTERS
PCG assigned event promoters and social reporters using PCG’s innovative platform Socialyze, to ensure full-service coverage of the event on both social media and on-site. This includes videography, photography, content developments and team execution.
THE SPACES
PCG collaborated with sponsors and partners to build interactive creative spaces, including an interactive social media lounge and custom podcast station to drive on-site event engagement.
THE SPACES
PCG collaborated with sponsors and partners to build interactive creative spaces, including an interactive social media lounge and custom podcast station to drive on-site event engagement.
LIVE FEED
PCG collaborated with sponsors and partners to build interactive creative spaces, including an interactive social media lounge and custom podcast station to drive on-site event engagement.
LIVE FEED
PCG collaborated with sponsors and partners to build interactive creative spaces, including an interactive social media lounge and custom podcast station to drive on-site event engagement.
NEXT-LEVEL EXPOSURE
NEXT-LEVEL EXPOSURE
ANALYTICS &
NUMBERS
200%
increase in post engagement
500%
increase in profile visits
120%
increase in post engagement
Source: Sprout Social | July 2019
ANALYTICS & NUMBERS
200%
increase in post engagement
500%
increase in profile visits
120%
increase in post engagement
Source: Sprout Social | July 2019
ANALYTICS & NUMBERS
200%
increase in post engagement
500%
increase in profile visits
120%
increase in post engagement
Source: Sprout Social | July 2019
“PCG executed a memorable conference for 100 Black Men of America. I was honored to moderate a ‘Barbershop Style’ forum that encouraged meaningful dialogue and shared gems towards the next generation of Black men.”
Jeff Johnson
“PCG executed a memorable conference for 100 Black Men of America. I was honored to moderate a ‘Barbershop Style’ forum that encouraged meaningful dialogue and shared gems towards the next generation of Black men.”
Jeff Johnson
“For many years 100 Black Men of America has impacted our communities through their empowering programs and initiatives. It was an honor to be a part of their event.”
Susan L. Taylor
“For many years 100 Black Men of America has impacted our communities through their empowering programs and initiatives. It was an honor to be a part of their event.”
Susan L. Taylor
“For many years 100 Black Men of America has impacted our communities through their empowering programs and initiatives. It was an honor to be a part of their event.”
Susan L. Taylor
LET US DO THE SAME FOR YOU
We define your posture, presence and position through our 360-degree approach to strategy and execution. Let’s collaborate and amplify your brand’s presence.
LET US DO THE SAME FOR YOU
We define your posture, presence and position through our 360-degree approach to strategy and execution. Let’s collaborate and amplify your brand’s presence.
