THE CLIENT
Jackson Health Foundation is the private fundraising arm of Jackson Health System (JHS), the most comprehensive healthcare provider in South Florida. Established in 1991, the Foundation is governed by a volunteer board of directors committed to philanthropic activities that benefit the medical programs and services at JHS. Through the generosity of compassionate donors, the Foundation helps to fill the gaps of major capital projects and programmatic needs that cannot be financed by public bond support.
THE CLIENT
Jackson Health Foundation is the private fundraising arm of Jackson Health System (JHS), the most comprehensive healthcare provider in South Florida. Established in 1991, the Foundation is governed by a volunteer board of directors committed to philanthropic activities that benefit the medical programs and services at JHS. Through the generosity of compassionate donors, the Foundation helps to fill the gaps of major capital projects and programmatic needs that cannot be financed by public bond support.
THE EVENT
22nd Annual Guardians of the Children Luncheon
THE EVENT
22nd Annual Guardians of the Children Luncheon
THE GOAL
Established in 1997 as a membership group within Jackson Health Foundation, the Guardian Angels raise philanthropic support to enhance and expand pediatric specialty programs at Holtz Children’s Hospital and throughout Jackson Health System.
Composed of more than 250 members, the group serves as a philanthropic partner actively participating in projects, committees, and events like the 22nd Annual Guardians of the Children Luncheon throughout Miami-Dade county. By becoming a guardian angel, you can help us fund major projects at Holtz Children’s and throughout Jackson Health System that cannot be provided by public support. With your help, we can continue offering accessible healthcare services to all residents in Miami-Dade county, regardless of their ability to pay.
THE GOAL
Established in 1997 as a membership group within Jackson Health Foundation, the Guardian Angels raise philanthropic support to enhance and expand pediatric specialty programs at Holtz Children’s Hospital and throughout Jackson Health System.
Composed of more than 250 members, the group serves as a philanthropic partner actively participating in projects, committees, and events like the 22nd Annual Guardians of the Children Luncheon throughout Miami-Dade county.
THE ROLE OF PCG
Premier Choice Group was selected by Jackson Health Foundation to plan and bring their vision for their annual ‘Guardian of the Children’s’ luncheon for a third consecutive year.
THE ROLE OF PCG
Premier Choice Group was selected by Jackson Health Foundation to plan and bring their vision of the first annual “Mind Your Health” community event to life.
EVENT EXECUTION
EVENT EXECUTION
VISUAL DESIGN & DIRECTION
VISUAL DESIGN & DIRECTION
THE SETUP
THE SETUP
THE MAIN EVENT
Sam’s Fifth Avenue Activation – showcasing a popular shop with high end luxury items from Saks Fifth Avenue where attendees were able to shop while raising funds for a great cause
Entrance Activation – provided a high end welcome to all Guardian Angels as they arrived for the day’s festivity and fashion show as they were greeted by event hostesses
Registration Activation – provided a clean, minimalist yet on-brand feel as guests checked into the luncheon with the registration team
Interview Activation – provided an inviting backdrop for VIP guests to be interviewed while providing a look-in at key event sponsor signage
GUA Photobooth – provided a high-end inviting backdrop for guests to get their pictures taken while greeted by event hostesses
Guardian Angels Selfie Station – provided a high-end inviting backdrop for the Guardian Angels to take their selfies
Step & Repeat – provided an inviting backdrop for all guests to be photographed while providing a look-in at all key event sponsors signage
THE MAIN EVENT
Sam’s Fifth Avenue Activation – a shop with high end luxury items from Saks
Entrance Activation – a high end welcome to Angels as they arrived
Registration Activation – on-brand feel as guests checked in
Interview Activation – an inviting backdrop for VIP guests
Guardian Angels Selfie Station – a high-end backdrop for the Angels to take their selfies
Step & Repeat – a backdrop for all guests to be photographed
EVENT
MARKETING
“Luckily I have got to MC this event for maybe 10 or 12 years now. It is the event of the year that kicks off the entire social season and it feels so good to know we are all back in person this year.”
– Laurie Jennings
“The Jackson Health Foundation is so grateful for days like today when the community comes together to support our Children Hospital, Holtz. Without the support of the community the great work that happens every day could never happen.”
– Flavia Llizo
EVENT MARKETING
“This is the event of the year that kicks off the entire social season and it feels so good to know we are all back in person this year.”
– Laurie Jennings
“Without the support of the community the great work that happens every day at Holtz Children’s Hospital could never happen.”
– Flavia Llizo
ON SITE SOCIAL MEDIA EXECUTION
ONSITE SOCIAL MEDIA EXECUTION
EVENT PHOTOGRAPHY
EVENT PHOTOGRAPHY
THE RESULTS
Kudos to the PCG team for fulfilling our vision and exceeding our expectations. People are still raving about the event and have nothing but positive things to say!
– JHF COO
THE RESULTS
Kudos to the PCG team for fulfilling our vision and exceeding our expectations. People are still raving about the event and have nothing but positive things to say!
– JHF COO
LET US DO THE SAME FOR YOU
LET US DO THE SAME FOR YOU
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