THE CLIENT
Jackson Health Foundation is the private fundraising arm of Jackson Health System (JHS), the most comprehensive healthcare provider in South Florida. Established in 1991, the Foundation is governed by a volunteer board of directors committed to philanthropic activities that benefit the medical programs and services at JHS. Through the generosity of compassionate donors, the Foundation helps to fill the gaps of major capital projects and programmatic needs that cannot be financed by public bond support.
THE CLIENT
Jackson Health Foundation is the private fundraising arm of Jackson Health System (JHS), the most comprehensive healthcare provider in South Florida. Established in 1991, the Foundation is governed by a volunteer board of directors committed to philanthropic activities that benefit the medical programs and services at JHS. Through the generosity of compassionate donors, the Foundation helps to fill the gaps of major capital projects and programmatic needs that cannot be financed by public bond support.
THE EVENT
The inaugural “Mind Your Health” event was held on World Mental Health Day, Sunday, October 10, 2021. The event, presented by Florida Power & Light, was attended by hundreds of people who gathered for the family-friendly, day-long event that took place at Margaret Pace Park in downtown Miami.
THE EVENT
The inaugural “Mind Your Health” event was held on World Mental Health Day, Sunday, October 10, 2021. The event, presented by Florida Power & Light, was attended by hundreds of people who gathered for the family-friendly, day-long event that took place at Margaret Pace Park in downtown Miami.
THE GOAL
The goal of Mind Your Health was to raise awareness and funds to support mental health programs and initiatives at Jackson Behavioral Health Hospital.
THE GOAL
The goal of Mind Your Health was to raise awareness and funds to support mental health programs and initiatives at Jackson Behavioral Health Hospital.
THE ROLE OF PCG
Premier Choice Group was selected by Jackson Health Foundation to plan and bring their vision of the first annual “Mind Your Health” community event to life.
THE ROLE OF PCG
Premier Choice Group was selected by Jackson Health Foundation to plan and bring their vision of the first annual “Mind Your Health” community event to life.
EVENT EXECUTION
EVENT EXECUTION
THE SETUP
Transforming a park area into a “Mindful” Event is true PCG Amplification! The setup to create the different activations such as The Eat To Live stations, Caricature Art Stations (both traditional and digital), and Selfie Stations with Self-Stick Messages was truly a beautiful experience. Seeing the transformation come to life and the team work seamlessly together to execute this special event was truly spectacular.
THE SETUP
Transforming a park area into a “Mindful” Event is true PCG Amplification! The setup to create the different activations such as The Eat To Live stations, Caricature Art Stations (both traditional and digital), and Selfie Stations with Self-Stick Messages was truly a beautiful experience. Seeing the transformation come to life and the team work seamlessly together to execute this special event was truly spectacular.
THE ACTIVATIONS
Educational Village – Tent village featuring topics such as stress, anxiety, bipolar disorder and more during informational sessions led by experts from Jackson Behavioral Health Hospital and its community partners.
Nutrition Village – Tent village providing the connection between good nutrition and mental health, while sampling foods that can help boost mental health.
Kids Village – A kids area where they participated in fun-filled, child-friendly activities, with learning modules for the adults on how to talk to them about their mental health and find out what community resources are available to you.
Main Stage – Featured experts in wellness such as yoga, meditation, and exercise sessions; informational sessions with subject matter experts while relaxing in giant beanbag chairs while learning tips from experts on how to improve your mental health and how to adapt to a post-pandemic environment.
Walk – Provided the perfect opportunity for family, friends, and co-workers to join together for a leisurely walk along Biscayne Bay, while showing this community your support and helping create awareness around mental health.
THE ACTIVATIONS
Educational Village – Tent village featuring topics such as stress, anxiety, bipolar disorder.
Nutrition Village – Tent village providing the connection between good nutrition and mental health.
Kids Village – A kids area where they participated in fun-filled activities.
Main Stage – Featured experts in wellness such as yoga, meditation, and exercise sessions.
Walk – Provided the perfect opportunity for family, friends, and co-workers to join together for a leisurely walk along Biscayne Bay.
LET US DO THE SAME FOR YOU
LET US DO THE SAME FOR YOU
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