Strategy

Brand Identity

Social Media

Website

Photography

Print Collateral

Orange Blossom Classic

BRIEF:

The Orange Blossom Classic (OBC), a key college football game for Historically Black Colleges & Universities (HBCUs) from 1933 to 1978, returned after a 43-year break. Premier Choice Group (PCG) was tasked with revitalizing this event in Miami Gardens to celebrate HBCU culture, fund scholarships, and renew community enthusiasm.

SOLUTION:

PCG led a robust marketing and branding campaign to revive the OBC. They created a new logo and mascot, managed media and press events, and used social media, email marketing, and strategic sponsorships to maximize event visibility and support its mission.

YEAR:

2021 – Current

LOCATION:

Miami, Florida

Dieon Sanders Coaching FAMU for OBC