Capabilities
Content Strategy
Videography
Social Media
Graphic Design
Photography
Branding
DUCON
BRIEF:
DuCon is an industry leader in development and construction, standing on decades of relative quality and quantifiable experience. As a result of growth opportunities and vision to expand into untapped market segments, DuCon made a decision to rebrand to further promote its core values and strengthen its corporate culture and public perception.
SOLUTION:
DuCon retained Premier Choice Group (PCG) as its Brand and Content Partner for DuCon, LLC to develop its rebranding strategy and implementation plan. PCG collaborated with DuCon’s principles to understand the vision for the brand, market trends that impact the brand, and authentic consumer connections. The data supported the development of new brand guidelines, visual brand identity, merchandise, and social media content elements.
LOCATION:
Tampa, Florida
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