Shantae Gilmer is Partner and Chief Operating Officer at Premier Choice Group & Associates, where she leads strategy, operations, and market readiness ensuring organizations are not only prepared internally, but clearly positioned to compete, differentiate, and scale.

She is a strategic advisor to business leaders and organizations navigating growth, expansion, and increasing operational complexity, with a focus on translating vision into execution and capability into market presence.

Shantae’s work sits at the intersection of internal infrastructure and external perception bridging the gap between how organizations operate and how they are experienced in the market.

Her expertise spans:

• Strategic positioning and growth alignment
• Market readiness and brand authority
• Operational execution and program development
• Organizational structure and performance optimization

With over 20 years of experience across healthcare systems, managed care organizations, and complex operational environments, Shantae has built departments from the ground up while also strengthening and scaling existing functions within both growth-stage and established organizations.

Her experience includes leading initiatives across:

• Recruitment infrastructure and workforce alignment
• Policy development and operational frameworks
• Budget management and financial coordination
• Performance improvement and quality optimization

She brings deep familiarity with regulatory and accreditation environments, including NCQA, CMS, and Joint Commission standards, and has led efforts to align operations with compliance expectations while proactively identifying and mitigating risk.

Her work has contributed to improved organizational performance, strengthened audit readiness, and increased eligibility for quality-based and performance-driven incentives.

Shantae is also recognized for her ability to shape how organizations show up in the market helping leaders build visibility, credibility, and authority through structured market readiness strategies and executive positioning.

As a thought leader, she contributes to conversations around growth strategy, operational excellence, and market positioning, and is frequently engaged for panels, strategy sessions, and leadership discussions.

She holds a Bachelor of Science in Health Science Education from the University of Florida and a Master of Health Administration from the University of South Florida.

“While I am proud of the work I do and the impact I make professionally, my most meaningful roles are those of wife and mother responsibilities that continue to shape my perspective, strengthen my purpose, and inspire everything I do.”