PCG, as the lead marketing agency, spearheaded a comprehensive marketing and branding strategy to propel the OBC back into a mainstream stadium. From revitalizing the brand identity with a new logo and mascot to orchestrating media advertising and press conferences, PCG provided business solutions that left no stone unturned. By leveraging social media management, email marketing, and strategic sponsorship activations, PCG ensured maximum exposure for the event and its noble cause.